Mostly of major hotel brands tend to use multiple simultaneous distribution channels. Common and available channels were sounds via the company's common reporting standard and electronic through their corporate website. Offering hotel rooms via the company website is almost globally on online reservation or searching by reasonable netvigator from travel agencies of pricing websites, nowadays, approximately mostly of major brands used the Global distribution system based intermediaries or third-parties websites eg. Expedia, tripadvisor and trivago,etc.,those draw their data from the Global distribution systems, where the majority of hotel brands represented in this study can reasonably expect to be represented or the hotel industry switching company and thus any of the hotel brands that use this as their switch service could expected to make the sources from procurement and inventories available for sales via travelling website. Those had the lower potential transaction cost and thus would appear to be an attractive channel for use by hotel groups. Examination of its property database and some of hotel properties of management groups reveals a large percentage of independent hotels, bed plus breakfast inns, and small hotel chains. It was interesting that some of GDS 's mean rates are lower, because as an online travel agency and high distribution cost and it would be logical to assume that rates offered over this channel would be reflect the higher costs.

Brands studied are subdivided into classification on their target market segment, different picture emerges. Hotels at the low end of market are too far more likely to offer consistent rates across all channels used. Economy properties are more likely to have a single fixed price for their product line irrespective of demand, it could due to a more consistent pricing strategy on hotel groups involved when addressing a relatively price-sensitive market.

Best practices are providing high quality Food and Beverages product to their guest, or emphasizes the elements of restaurant concept and design, or focus primarily on controlling costs and generating additional revenue.

Their effort included from the houses on the chain as below:

Reengineered menus and recipes.

Reconceptualized its restaurants.

Modified dining rooms and introduced display kitchens.

Upgraded tabletops,waitstaff uniforms,china,glass,silver,and specialty merchandising pieces.

Developed seasonal food festivals and beverage promotions.

Promoted F&B products within the hotels.

Recruited outstanding culinary talent.

Collaborated with food vendors to obtain distinctive products and with wine ven-dors to upgrade wine lists and conduct tastings.

Implemented a wine-by-the-glass pro-gram using premium varietals with high brand awareness.

Developed a server training program that emphasizes product knowledge and up-selling techniques.

Implemented incentive programs de-signed to motivate servers to become bet-ter educated about food and wines being served.

Reinvented room service procedures by providing training in proper service eti-quette,modifying training videos and manuals,and upgrading equipment.

Revised in-house marketing materials,such as menus and in-room directories.

Research played major role in designing marketing strategies and tactics, as to assist managers in choosing and generating useful data and information keeping competitive and achieve goals with effective on marketing.

Among data that hotels find mech-anisms to accumulate and interpret are these kinds:•

Geographic:

what sorts of communitiesare represented;what parts of the countryor world;how far people travel•

Demographic:

age,sex,occupation,in-come,ethnicity,family,education•

Psychographic:

client’s self-image,socialor peer group,lifestyle,personality traits•

Behavioral:

whether the hotel choice is a routine or special occasion;what guest

Marketing and Associated Activities

seeks in terms of quality,service,econ-omy;user status (nonuser,ex-user,poten-tial user,regular user,first-time user);usage rate (light,medium,heavy);loyalty(none,medium,strong,absolute

2017.08